We are all aware of how cycling can make a positive difference to us and to the environment. As riders and makers of performance cycling clothing, it’s our duty to do all we can to protect the irreplaceable. As a small, dynamic brand we have been able to act quickly. All of our recent collection has been made, where possible with fabrics using recycled fibres.
Our ‘Be the change’ campaign was a collaborative project between Hugh Miller and Andrew Monk (TICCC). It is our way of providing important information to our customers so they are empowered to make better, less impactful choices.
The campaign also encourages people to share via their social channels the changes they have made or intend to make to reduce their environmental impact — on and off the bike. We wanted to help inspire, motivate and activate change by providing a community platform for ideas and solutions.