We are all aware of how cycling can make a positive difference to the environment. As riders, and makers of performance cycling clothing it’s our duty to do all we can to protect the irreplaceable. During the last two years we have accelerated changes to our business that we believe will set new industry standards for sustainability. As a small, dynamic brand we have been able to act quick. As a result 95% of our SS21 collection has been made where possible with fabrics using recycled fibres.
Our ‘Be the change’ campaign is a collaborative project between Hugh Miller and Andrew Monk (TIC CC). It is our way of providing important information to our customers so they are empowered to make better, less impactful choices.
The campaign also encourages people to share via their social channels the changes they have made, or intend to make to reduce their environmental impact — on and off the bike. We want to help inspire, motivate and activate change by providing a community platform for ideas and solutions. Anyone can contribute. Use the hashtags #ticcc #bethechange🌍