Revive, renew, reduce

Anyone who rides a bike knows of the deep connection between riding and nature. After all what is a bike without natures challenge and its beautiful view?

Doing our bit to protect the irreplaceable

Throughout 2019 we undertook a period of environmental reflection

First and foremost, as riders we see it as our duty to do all we can to reduce the harm and protect the irreplaceable. Throughout 2019 we undertook a period of ‘environmental reflection’. We started mapping our business activity end to end and identified areas where we can make a positive difference. It’s a complex issue and there is no easy, quick fix. Guidance and legislation is vague and opinions divided.

During our independent research we spoke with major influencers and experts in this field. As a result we identified, and are implementing processes which will reduce the impact our business has on the environment. This year long project has led to the development of our: Revive, renew, reduce strategy.

Revive, renew, reduce strategy

We are committed to use, where at all possible, alternative recycled fabrics to make our performance clothing. Our Revive collection marks the beginning of our new way of doing things

At present there is no legislation that defines when an garment can be defined or communicated as a ‘recycled’ garment. In some cases we suspect that consumers are purchasing products without truly knowing the exact ‘green’ credentials of what they have bought. Each garment in our Revive collection will state an ‘approximate’ percentage break down of recycled materials used in its construction.

Like many environmental issues the subject of recycled fabrics is not a straight forward one. The approach must be holistic in order to develop truly sustainable products. Durability, manufacturing process and distance travelled from source all need to be considered when selecting fabrics and components. For example not all recycled fabrics are currently as durable as existing ‘virgin’ fabrics. Recycling technology is still in ‘catch up’ phase. If the lifespan of a recycled alternative is dramatically reduced then this will negate the carbon footprint reduction. It is a balancing act full of pros and cons. This is why, at present, our products only feature certain recycled fabrics. As technology develops this will change.

One of the significant differences we can make is to continue to develop and produce high quality, durable products. Our make less, make better product philosophy delivers in line with our environmental goals. We use only the highest quality fabrics and components available as they last longer. Extending the lifespan of existing products is as important than making future products responsibly. We have partnered with Guppyfriend. They have developed a washing bag which will prolong the lifespan of your TICCC products. It will also help reduce synthetic micro fibre pollution which is a major threat to our rivers and oceans.

We make our products in the best European construction houses to ensure our products stand up to the needs of our demanding sport. Our quantities are carefully judged to ensure we minimise any surplus and waste.

Buy the Guppyfriend washing bag

Revive, renew, reduce strategy

We are committed to re-evaluating all existing operational behaviour and replace it, where possible, with more environmentally friendly alternatives

We have redesigned our product packaging to a bio degradable alternative. The topic of packaging is a complex issue which is constantly evolving. As like all environmental issues it is very much a ‘work in progress’ scenario. We will continue to monitor research, develop and adapt our packaging solutions accordingly.

We have been working with our partners to reassess our collective operational activity. As a result we have been able to reduce the amount of plastic required to fulfil our internal shipping and transportation needs. Where plastic is still being used the operation has been reconfigured so that plastic is reused multiple times in preference to being recycled. Simply put we are producing less packaging and replacing it with environmentally better solutions.

Revive, renew, reduce strategy

We are committed to eradicate the unnecessary in favour of a more sustainable alternative

One of the biggest threats to the environment comes from transportation. Reducing the distance travelled by goods and raw components helps minimise our carbon footprint. Our direct to consumer model helps us reduce the additional layers of transportation required by other more traditional retail models. All TICCC products are made in Europe and our caps continue to be handmade in the UK.

We have ‘re-worked’ our supply channels so that 98% of fabrics and components used in a TICCC product come from Europe. Making our products as close to home is as important to us as quality and performance. We only work with people who share our commitment to make quality performance products ethically, responsibly and locally. We continue to research and develop ways in which we can further reduce our carbon footprint.

Revive, renew, reduce strategy

Above are just a few of the initiatives we are taking to reduce our impact on the environment. This challenge is not possible to solve alone. Its success is reliant on the sharing of knowledge and willingness of all parties to participate positively. And like all great journeys it will take time, and a lot of effort.

We believe our revive, renew, reduce strategy will help restore the world we love.