Revive, reduce, renew

Anyone who rides a bike knows of the deep connection between riding and nature. After all what is a bike without natures challenge and its beautiful view?

Revive, reduce, renew

First and foremost, as riders we see it as our duty to do all we can to reduce the harm, protect the irreplaceable and show love for the world we love to ride.

In 2019 we undertook a period of ‘environmental reflection’. This year long project led to the development of our: Revive, reduce, renew strategy.

We are committed to use, where at all possible, recycled fabrics and future friendly technology to make our performance clothing. Our Revive collection marks the beginning.

We are committed to maintaining existing protocols and develop where necessary new supply chain protocols that reduce environmental impact. 

We are committed to re-evaluating existing operational behaviour and where necessary renew it with less impactful alternatives.


95% of our SS21 collection is made from fabrics using recycled fibres. We are actively involved in the research, sourcing and testing of recycled performance materials. SS21 is the result of a two year R&D project.

Like many environmental issues the subject of recycled materials is not a straight forward one. The approach must be holistic in order to develop truly sustainable and responsible products. Manufacturing process and distance travelled from source must be considered when selecting ‘responsible’ fabrics and components. Currently not all recycled fibre fabrics are as durable as existing ‘virgin fibre‘ fabrics, as recycled technology is still in ‘catch up’ phase. If the lifespan of a recycled alternative is dramatically reduced then this will negate the carbon footprint reduction. It is a balancing act full of pros and cons. This is why at present TICCC products do not use recycled fabrics throughout its entire collection. As technology develops and improves this will change.

One of the significant differences we can make is to continue to develop and produce high quality, durable products. Our make less, make better, make versatile product philosophy delivers in line with our environmental goals. We use only the highest quality fabrics and components available as they last longer. Extending the lifespan of existing ‘virgin fibre’ products is as important than making future products with recycled fibres or using other ‘future friendly’ technology.

We make our products in the best European construction houses to ensure our products stand up to the needs of our demanding sport. All fabrics used in the production of TICCC products have industry standard health, safety and environmental certification, such as Bluesign®, OEKO-TEX® and GRS. 

The largest carbon footprint of a garment’s lifecycle is generated through laundering. Therefore it was important for TICCC to identify and offer a solution which can help counter the impact once the garment has left us. We have partnered with Guppyfriend. Guppyfriend have developed a washing bag which will reduce synthetic micro fibre pollution. Micro fibre pollution is a major threat to our rivers and oceans. The bag also helps prolong the lifespan of your TIC CC garments.

Buy the Guppyfriend washing bag


All TICCC products are made responsibly and ‘close to home’ in Europe and the UK.

One of the biggest threats to the environment comes from transportation. Reducing the distance travelled by goods and raw components helps us dramatically minimise our carbon footprint. All TICCC products are made ‘close to home’ in Europe and the UK. Our direct to consumer model also helps us eradicate additional layers of transportation. In the last two years we have ‘re-worked’ our supply chains so that 98% of fabrics and components used in a TICCC product come from Europe. 

We only work with people who share our commitment to make quality performance products ethically, responsibly and locally. We work with our partners closely on all aspects of our manufacturing activity to make sure we are ‘environmentally efficient’. Our production quantities are carefully judged and managed to ensure we minimise any surplus and waste. We have avoided and where possible replaced production methods that can be harmful for planet and people in favour of less impactful alternatives. 


We continue to work closely with our key partners. Fossil fuel has been replaced by renewable energy. We have implemented a reuse over recycle policy. We are actively working on ‘changing out’ unsustainable operational behaviours.

Garment production requires significant energy. Reducing emissions by replacing fossil fuel with renewable energy is a key carbon footprint reduction factor for the textile industry. TICCC and all key manufacturing partners use 100% renewable energy. 

All TICCC product packaging is currently bio degradable. The topic of packaging is a complex issue which is constantly evolving. As like all environmental issues it is a ‘work in progress’ scenario. We continue to research and develop packaging solutions that further help us reduce our impact.

We have been working closely with our partners to reassess our collective operational activity. As a result we have been able to reduce the amount of plastic required to fulfil our internal shipping and transportation needs. Where plastic is still being used the operation has been reconfigured so that plastic is reused multiple times in preference to being recycled.

Let's lead this race together!

We are committed to setting new industry standards for sustainability. We believe our revive, renew, reduce strategy will help restore the world we love. Let's lead this race together!