Revive, Reduce, Renew

Anyone who rides a bike knows the deep connection between riding and nature. After all, what is a bike without nature’s challenge and its beautiful view?

Revive, reduce, renew

As riders, it is our duty to do all we can to reduce the harm, protect the irreplaceable and show our affection for the world we love to ride.

Back in 2019, we undertook a period of ‘environmental reflection’. This project led to the development of our Revive, Reduce, Renew strategy.

Revive
Use where possible, recycled fabrics and always favour future-friendly technology.

Reduce
Evolve our supply chain and manufacturing protocols to help reduce our impact.

Renew
Refine our operational behaviour and communication to support our commitment to being a responsibly led brand.

Revive

In 2020, we ‘changed out’ our stock fabrics for recycled alternatives. We are actively involved in research and testing of recycled performance materials and components.

Like many environmental issues, the subject of recycled materials is not a straightforward one. A holistic approach is necessary to develop truly sustainable and responsible products. The manufacturing process and distance travelled from the source must be considered as part of the evaluation of sustainability. Through our extensive testing, we sometimes find that a recycled fibre fabric is not as durable as ‘virgin fibre‘ fabrics. In this scenario, we favour more durable virgin fibre fabric over its recycled counterpart.

As makers of performance apparel, we know that the biggest difference we can make to our impact is to ensure our products remain Race, Ride and Roam-ready for seasons to come. Our product philosophy underpins our intention to balance the care for the planet with our profit aspirations.

All TICCC products are manufactured in Europe using the best ‘construction houses’. Product construction plays a critical role in durability. The truth is that shortcuts in materials and construction will ‘cut short’ a product’s lifecycle. All fabrics used in the production of our products have the relevant health, safety and environmental certifications, such as Bluesign®, OEKO-TEX® and GRS.

A large aspect of a garment’s impact is generated after purchase. Providing our customers with relevant information helps reduce textile damage, environmental harm, and extends a product’s lifespan. Our 2021 ‘Be the change’ awareness campaign was created to help encourage and inform. The campaign’s intention was simple. Empower people to make better, less impactful choices.

Reduce

All TICCC products are made responsibly and ‘close to home’ in Europe and the UK. 98% of our fabrics and components originate from Europe.

One of the biggest threats to our environment comes from excessive transportation. Reducing the distance travelled by goods and raw components helps us dramatically minimise our impact. We have reworked our supply chains so that 98% of our fabrics and components originate from Europe. All TICCC production is based in Europe and the UK. Our direct-to-consumer model also helps eradicate additional layers of transportation.

Working with people who share our commitment to making quality products responsibly is important to us. Sharing ideas is one of the most powerful ways to help get things done. We work closely with our partners on all aspects of our manufacturing activity. Sharing ideas has allowed us to be more ‘environmentally efficient’. Our development, production and sourcing are carefully monitored to ensure we minimise excess and waste.

Renew

We continue to work closely with all key partners. Together, we have replaced fossil fuels with renewable energy and implemented a ‘reuse over recycle’ protocol for our transportation packaging.

Garment production requires significant energy. Replacing fossil fuels with renewable energy will help drastically reduce the carbon footprint of the textile industry. TICCC and all key manufacturing partners use 100% renewable energy in the making of TICCC products.

By working together with our partners, we have been able to reduce the amount of plastic required to fulfil our internal shipping and transportation needs. Operational processes have been reconfigured to eliminate single-use plastics and support our preference for reuse over recycling.

Currently, our customer packaging is made from a combination of paper and biodegradable plastic. Our packaging solutions are regularly reviewed to ensure we have the most environmentally efficient solution.

Being both profitable and responsible is a challenge for any brand. The ‘sad’ truth is, being responsible challenges profit. We are grateful to our community of customers and supporters. Their investment and belief help us continue to find balance.

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