Protect the irreplaceable!
Maximum impact on rider performance, minimum impact on the world we love to ride. For us, our bikes and the experience of riding them connects us closely with nature. We are acutely aware and ‘tuned in’ to its beauty and the importance of protecting the irreplaceable. If we ride it, we have a duty to respect and protect it. In very much the same way that surfers connect with seas and oceans, we feel a deep connection to the land.
Empowerment to the people!
In today’s world performance on the bike is not just about winning a race — it’s about winning your own race. Bikes are amazing tools. They offer solutions for life’s challenges. They are coping mechanisms and motivators for change. ‘Going beyond’ on the bike builds confidence and self-esteem. Bikes empower people and contribute to happiness, positivity and to a life well lived.